Tuesday, December 6, 2011

Apple vs Samsung



The denial of the request from Apple for a preliminary injunction prohibiting Samsung smartphones in the U.S. was seen as a very important battle for Samsung in the ongoing patent war between the two companies. The titanic battle of technology giants, launched in April 2011 with the two companies meeting at the courthouses in both the U.S. and the rest of the world is likely to continue into next year.

With the positive outcome in the U.S. and it's international battles, Samsung appears optimistic, while the President and CEO of Digital Media Division of Samsung Electronics, Geesung Choi, said the company has secured $ 200 million to allocate to ongoing legal battles with Apple globally.

A similar victory at the French court is expected by Samsung, although these are in fact temporary orders and not winning the court. In the U.S., Judge Lucy Koh said that "it is not clear that an order against Samsung will prevent damage to Apple». The judge believes that sales of the Samsung devices may affect other Android manufacturers, and not Apple.

The battle still rages, and having in mind that Apple is one of the biggest technological industries in the world, they have surely secured a significant amount for the court battles. The issue is whether the Samsung 200 million is enough or not?

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